Two of our executive board members spoke on a panel at the Northwest Houston State of Market, Tuesday morning.
Heath Melton of Howard-Hughes Bridgeland, and Mark Kilkenny with Mischer Investments spoke on what is needed to fuel future growth in the Northwest region of the city. Melton stated that mobility, education, and affordability all help the market when it comes to creating a region that people desire to bring their families and businesses to. The entire panel agreed that the new Grand Parkway and 290 projects are going to do tremendous things for growth in the region as well. The panel also briefly touched on how millennials have influenced the way their companies have started to do business as of recently. Kilkenny says that his company discovered around 80% of the future home buying generation is going online to shop for homes and/or through realtors. So they’ve made sure to pay mind to that when trying to reach the target demographic. Melton even mentioned how some homes in their new master planned communities cater to the trend of the next generation finding jobs that allow them to work from home more often, and having home offices designed with that in mind. One thing everyone unanimously agreed on was a guarantee that the Houston area and surrounding regions are growing exponentially and are only going to continue in the years to come. And when asked about the future in leadership in the region, West Houston Association as well as many of our Quality Growth Partners were at the top of the discussion to lead the way.